Pillar 01
Knowledge
Make vehicle care easier to understand through credible product, system, and maintenance education.
An industry-wide automotive initiative
Every Shop.
Every Vehicle.
DriveReady.
Uniting the independent automotive aftermarket through Knowledge, Trust, and Engagement—organized around the 9 Essentials of Driver Confidence™.
01 / Our mission
One mission. A stronger automotive aftermarket.
“To make every shop, every vehicle, DriveReady through Knowledge, Trust, and Engagement, organized around the 9 Essentials of Driver Confidence™.”
DriveReady brings a consistent consumer message and continuous engagement to a fragmented service market.
Independent repair and tire service centers play an essential role in vehicle care. DriveReady helps unite their expertise, trusted relationships, and consumer communications into a proactive experience centered on safety, reliability, and driver confidence.
Three connected pillars
The foundation of driver confidence
Knowledge informs decisions. Trust builds confidence. Engagement keeps vehicle care top of mind.
Pillar 02
Trust
Reinforce confidence through professional service relationships, industry expertise, and shared standards.
Pillar 03
Engagement
Connect directly with drivers through timely, mobile-first communication and clear service actions.
02 / The organizing framework
9 Essentials of Driver Confidence™
A shared language for proactive vehicle care.
Rather than waiting for problems to occur, DriveReady organizes education, shop conversations, and consumer campaigns around the essential areas that keep vehicles road-ready.
03 / The enabling technology
One connected technology suite
Four integrated products turn the DriveReady mission into a practical, mobile-first experience for shops, partners, and drivers.
Mobile consumer engagement
DriveReady Connect™
Direct-to-phone, shop-branded engagement delivering vehicle care education, timely communications, and appointment opportunities—without an app download.
Industry knowledge
DriveReady Hub™
Centralizes product, system, and service knowledge from participating industry partners so shops can access and share valuable information.
Shop activation
DriveReady OnBoard™
Introduces shops to the mission, streamlines enrollment, and activates their mobile engagement capabilities.
Program orchestration
DriveReady Studio™
Coordinates program administration, partner participation, content, and consumer marketing campaigns.
BEFORE THE VISITEducate & Remind
Helpful, proactive mobile communication.
DURING THE VISITExplain & Build Trust
Better-informed service conversations.
AFTER THE VISITStay Connected
Ongoing care, reminders, and appointments.
04 / The partner program
Partnerships will make DriveReady a reality.
Manufacturers, brands, distributors, associations, technology providers, and service organizations each have a role in advancing the mission.
Partner classification 01
Knowledge Partners
Contribute technical expertise, educational content, and product information aligned with the 9 Essentials of Driver Confidence.
Learn More →
Partner classification 02
Trust Partners
Support professional standards, service programs, and relationships that strengthen confidence in independent vehicle care.
Learn More →
Partner classification 03
Engagement Partners
Use established industry relationships to expand shop participation and adoption of continuous mobile consumer engagement.
Learn More →Implementation note: Replace the three example email links with your actual Knowledge, Trust, and Engagement partner detail pages.
A relationship beyond the warranty
Keep the connection as vehicle care moves to the aftermarket.
Manufacturer-connected apps establish the early relationship. DriveReady gives independent shops a way to continue meaningful mobile engagement throughout the vehicle's service life.
With consistent education and timely calls to action, DriveReady helps shops turn ongoing consumer relationships into more service appointments, stronger loyalty, and greater growth opportunities.
05 / Shop membership for everyone
Every shop deserves to be DriveReady.
Industry-wide participation starts with accessibility. Support from DriveReady Knowledge, Trust, and Engagement Partners helps make a comprehensive, mobile-first marketing and consumer engagement program affordable for independent repair and tire service shops of all sizes.
All shops can participate.
From a single-location neighborhood repair shop to a multi-location service organization, DriveReady is designed to make the benefits of connected consumer engagement accessible—not exclusive.
Affordable shop membership
$89/month*
Billed annually
$295 one-time setup fee
* $99 paid monthly option.
Partner-supported valueIndustry partners contribute knowledge, programs, and market reach that help support an affordable membership model.
Practical shop technologyMobile engagement, vehicle care education, and ongoing campaigns in one coordinated experience.
No app downloadReach drivers directly on their phones with a shop-branded experience.
Built for growthEncourage repeat visits, appointment requests, referrals, and stronger customer relationships.
Industry Momentum
Join the Movement.
The future of automotive service is a shared mission. DriveReady is bringing together suppliers, parts distributors, repair shops, technology providers, associations, and sponsors to make proactive car care the new standard.
Explore the latest DriveReady announcements, industry collaborations, and partner initiatives. Each step forward brings us closer to a connected aftermarket that empowers every shop and every driver.
One Industry. One Mission. Every Driver.
Latest DriveReady News
PRESS RELEASESThe Companies Behind the Mission
Our DriveReady Partners.
Meet the partners helping advance proactive car care and stronger connections between repair shops and vehicle owners.
AutoNetTV
AutoNetTV provides automotive education, digital marketing content, and creative services that help shops engage and educate customers. As a DriveReady Strategic Marketing Partner, AutoNetTV delivers turnkey shop fulfillment, personalized mobile app design, branded marketing materials, and ongoing creative support—helping shops build customer loyalty and promote proactive vehicle care.
One industry. One mission. A connected future.
Every Shop.
Every Vehicle. DriveReady.
Knowledge makes drivers informed. Trust makes them confident. Engagement keeps them connected. The 9 Essentials bring it all together.
Explore the Partner Program →Ready for the Road Ahead.™